The newly launched Paramore site is the largest, most extensive site Atlantic Records has developed to date. The responsive design utilizes custom layouts adhering to mobile, laptop and larger screen devices. Taking a mobile first approach, I worked with a team of developers brainstorming, testing and revising wireframes that would accommodates grids we could use for all of our future artists sites.
I strived to create an entirely new experience for Paramore fans, from design, to viewing photos/videos and interacting with other members of the community. Each page including Home, Bio, Photos and Videos all utilize custom layouts that stray from anything we have done before; with goals to create an experience that is more engaging and better suited for the needs of the users.
The overall response from the fans was extremely positive. Our efforts and the risks we took were extremely successful. Fans from all over the world tweeted their excitement for the new site launch, showing their appreciation and enjoyment in using the new features and functionalities. It was one of the most rewarding sites I have ever worked on, as I was able to take the lead role in conceptualizing wireframes, designs and received immediate, direct feedback from the fans.