Final Logo Design
Preliminary Round Concepts
Coupled with a bold san-serif, the mascot design here is simple in its nature and created using only flat/graphic shapes. The type was also manipulated to further push the idea of stacked bricks and to create a font that was more unique to the brand.
With the focus on typography, I utilized the "o" as a garden wall to represent the outdoors and added lighter, contrasting colors to add some fun and dimension.
The Mascot is the star of the show! Made up of bricks and cement, this character radiates personality and presents an engaging and inviting environment for potential clients. I coupled the character with type that flatters the round, exaggerated shapes used in the design.